How we helped this specialist fabricator fix their non-ranking website, generate leads, and grow their LinkedIn presence with a consistent digital strategy.
DFMK is a specialist solid surface fabricator with a strong reputation for quality workmanship. They knew their digital presence didn’t reflect their capabilities, and their website wasn’t generating the volume or quality of leads they needed. They approached us to build a consistent online presence, make them visible, and ultimately bring in more business.
Before working with us, DFMK’s digital marketing activity was limited and inconsistent. Their website was outdated and restrictive, relying heavily on plugins that made changes difficult and performance slow. Visually, it lacked cohesion and didn’t do them justice. Technically, it contained errors that were causing it to rank poorly on search engines.
On social media, their presence was sporadic. While the DFMK team had some great imagery and stories to tell, they lacked the structure to post regularly. LinkedIn wasn’t being used to its potential – missing a huge opportunity to connect with potential partners and clients.
Since 2023.
We took a far-reaching approach, starting with creating a full digital marketing strategy. The strategy allowed us to take a step back to:
The DFMK strategy process was collaborative, starting with a session with leadership to deep dive the business, before we produced the full document. Without nailing the strategy, the work that followed wouldn’t have been aligned or focused enough to achieve the results we needed.
“Working with Your Engine Room has been a real turning point for us. The business is busier than ever, and Your Engine Room has played a major part in attracting new customers. Our website now better reflects the quality and scope of our work and, for the first time, is bringing in more of the right leads. The team’s approach has not only given us a clear digital strategy, but it’s also made it much easier for our sales team to reach and convert new clients.”
The website had been managed off and on by non-specialists. This meant it was in a bit of a mess. We focused on fixing technical issues, improving user experience, strengthening the structure, and optimising for search. What we did:
We helped DFMK turn LinkedIn into a core channel for brand awareness and engagement. The team now use LinkedIn as a powerful sales tool – with a smart, consistent brand presence to capture and warm up new leads. What we did:
DFMK had been flitting between their name and a previous alias. This was confusing and making it hard for people to find them online. To present a more cohesive brand image, we developed a clear content and design approach, and created a set of guidelines that could be applied across all channels. What we did:
“Our LinkedIn presence is now consistent and engaging, which has helped raise our profile and drive more conversations with potential customers. Above all, the way our brand comes across – online and on social – is professional and recognisable.”
Our improvements have transformed DFMK’s digital footprint and put the business in a stronger position for growth. We’ve recommended further development work to their website, along with monthly social activity, as we continue supporting as their marketing team.
Our work so far has delivered measurable improvements across all key areas:
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