Digital PR

CUTTING THROUGH THE NOISE

There’s a place for effective PR. But there’s also plenty of pointless noise and self-promotion. We help businesses cut through this noise and find practical ways to get their business seen by prospects.

More than a digital PR company, we’re your strategists. We tie your PR activity into your wider marketing plan, making sure it’s got a clear purpose.

Break the averages

  • 75% B2B BUYERS USE EXTERNAL SOURCES FOR RESEARCH AND EVALUATION Business2Community
  • 67% OF MANUFACTURING PURCHASES ARE INFLUENCED BY DIGITAL CONTENT Google

WHO’S LISTENING?

Who’s your audience? What publications do they read? Which industry bodies represent them? How do they find suppliers? What events are they talking about?

A researched PR strategy reveals the scope of your potential audience. The next step is creating original, thought-provoking content to get in front of them. It takes experience and tenacity. It takes a team who understand PR and have the time to find out what works and what doesn’t.

Neil

We previously struggled with content ideas and positioning ourselves effectively online. Now we tap into the variety of experience and knowledge held by the team.

Neil Brook, Moorgate Forklifts

EXPOSURE THAT LASTS

PR isn’t a onetime fix. You might launch a campaign that blows up, but that doesn’t mean people will remember your brand.

To make PR activity worthwhile, it needs to be sustained. There needs to be a clear aim and purpose. It needs to be followed up. It needs to be synced up with the rest of your activity.

Your strategy sets this out. We find the audience, learn what they care about and spend time getting your content in front of them on a regular basis.

MANAGED DIGITAL PR SERVICES

The secret to worthwhile design? Make it serve a purpose for the people you want to sell to. No vanity projects. Just useful stuff that your audience needs.

Videos, blog graphics, social cards, infographics, ebooks and collateral – all this content is part of growing your audience. It takes time and skill to produce. You need to be sure what role it’s going to play.

We plan and schedule the design work that’s suited to your audience from your marketing strategy. We create, distribute, monitor and report on its impact.

IF YOU’RE LOOKING FOR DIGITAL PR SERVICES THAT GET LASTING RESULTS, TALK TO US.

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