The purpose of a website is to bring in new visitors and enquiries. If it’s not doing this in the quantities you need, your website is not working hard enough. The road to more website visitors and better quality enquiries begins with a search strategy.
Your search engine optimisation strategy outlines how you are going to rank higher than the competition for the key terms related to your products and services. In essence, it is your plan of action for being more visible online.
It includes key word research, competitor analysis, on-page and off-page tactics, and a clear and consistent approach to content production. Our SEO strategy guides you through the process and gives you a clear plan to implement.
We rely heavily on Your Engine Room's expertise, advice and reports. The SEO advice is a big help as it's like a dark art and impossible for us to keep up to date with it.
SEO is complex as there are so many moving parts. Your SEO strategy breaks it down into clear steps, with evidence-based recommendations explained in simple terms. Our SEO specialist guides you through the process and we meet with you to advise on how to implement your findings.
We assess the technical and on-page SEO performance of your website, with very little input required from you. Over a matter of weeks, we see how your business is performing compared to competitor websites and outline how to improve your search rankings in comparison.
The findings are clearly explained, and we identify issues and opportunities for you to tackle. You receive a summary of actions to implement. Our search expert, Sean, oversees your strategy and communicates with you at each stage, including discussing the findings and implementation.
The process usually takes around 5 weeks. When we’re done, we guide you through the document and the next steps. You’ll be able to understand everything in the strategy without being a search expert, and we support you to get the most from the process.
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