Social media is a powerful tool for reaching customers – if the right tactics are applied. Meaningful social media activity cuts through the noise of self promotion, and creates real interactions. Start your social media audit
Businesses using social media with a sporadic and scattergun approach are wasting time and money. A social media strategy takes a detailed look at the social landscape for your industry, and lays out a clear strategy for reaching and engaging the right people – your target audience.
Your Engine Room deliver a consistent social strategy for us, which never happened before. Posts are relevant, authentic, informed and often witty. The team create a schedule that goes out without fail, and they respond quickly when we have news or an idea for a post.
Our social strategy is designed to equip your team with all the research and information needed to deliver a regular social schedule on the right platforms. We provide guidance on profile optimisation, content, tone of voice, and tactics including employee engagement, to transform your approach.
The process begins with a kick off meeting, and our social specialist assesses your current social media activity. We discuss your business’s approach to social media and our team explore how this sits alongside your competition.
The findings are clearly explained, and we identify issues and opportunities for you to tackle. You receive a summary of actions to implement. Our social specialist oversees your strategy and communicates with you at each stage, including discussing the findings and implementation.
The process usually takes around 5 weeks. When we’re done, we guide you through the document and the next steps. You’ll be able to understand everything in the strategy without being a social expert, and we support you to get the most from the process.
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