Social media is a powerful tool for reaching customers – if the right tactics are applied. Meaningful social media activity cuts through the noise of self promotion, and creates real interactions. Start your social media audit

Why get a social strategy?

Businesses using social media with a sporadic and scattergun approach are wasting time and money. A social media strategy takes a detailed look at the social landscape for your industry, and lays out a clear strategy for reaching and engaging the right people – your target audience.

Client results

  • 257% Increase in LinkedIn followers FASTSIGNS Leeds
  • 200% Increase in engaged users on Facebook DFMK

What you'll get

  • Kick off meeting
  • Competitor audit and research
  • Target customer persona research and audience segmentation
  • Platform use plan – where to find your prospects
  • Suggested activity table and including post frequency and engagement times
  • Guidance on activity per platform
  • Messaging hierarchy
  • Tone of voice guidance
  • Branding and design advice for visual content
  • Blog ideas and supporting content suggestions
  • Employee advocacy guide
  • Clear next steps to get you started
  • Follow up session with social specialist

Your Engine Room deliver a consistent social strategy for us, which never happened before. Posts are relevant, authentic, informed and often witty. The team create a schedule that goes out without fail, and they respond quickly when we have news or an idea for a post.

Andy Simpson, Director, FASTSIGNS Leeds

What you gain

  • Get ahead of your competitors.
  • Save wasted time on low engagement social activity.
  • Connect with more customers where they spend time online.
  • Increase clicks to your website.
  • Get involved in industry conversations.
  • Start growing brand awareness now rather than later.
  • Build credibility and trust in your business.
  • Attract new talent by showing your business is a fantastic place to work.
  • Create a professional and memorable impression.
  • Understand where you should be directing your efforts.

Your social media action plan

Our social strategy is designed to equip your team with all the research and information needed to deliver a regular social schedule on the right platforms. We provide guidance on profile optimisation, content, tone of voice, and tactics including employee engagement, to transform your approach.

Client Results

  • 22% Increase in website visits from social media FBP Academy
  • 110,000 Monthly impressions on Twitter Leeds Children's Charity

How do we do it?

The process begins with a kick off meeting, and our social specialist assesses your current social media activity. We discuss your business’s approach to social media and our team explore how this sits alongside your competition.

The findings are clearly explained, and we identify issues and opportunities for you to tackle. You receive a summary of actions to implement. Our social specialist oversees your strategy and communicates with you at each stage, including discussing the findings and implementation.

Get in touch

The process usually takes around 5 weeks. When we’re done, we guide you through the document and the next steps. You’ll be able to understand everything in the strategy without being a social expert, and we support you to get the most from the process.

Get Your Strategy

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Social Media Strategy

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