AQUATRUST rebrand

Creating a rebrand for our longstanding client to modernise their identity.

Case Studies

A fresh vision for a new era

We have been Aquatrust’s marketing team since 2021. When we began working together, we improved their website and standardised their existing branding. With regular marketing activity, Aquatrust’s digital presence has grown significantly.

In early 2025 Aquatrust came by to chat to us about the brand – the team felt it was time for a refresh. The business is growing and has new leadership – they wanted to share their collective vision for the future and asked us to create a brand to reflect this new era.

We are so happy with the new brand and the work that’s gone into it. Aquatrust has been in business for over 20 years, and it was important that we stayed true to our heritage and values. It felt like daunting undertaking at first, but after the initial discussion, we knew we were in safe hands.

The choice to work with Your Engine Room was made easier by their understanding of our business as our outsourced marketing team. But we were also impressed by the process they pitched, including plenty of research and exploration of ideas.

Paul Kenny, Managing Director, Aquatrust

Preserving what makes them great

We began with a discussion as a team about what had driven the move and what they wanted out of the project. It was clear we needed to preserve the name and celebrate the history and values of the business, while modernising and diversifying the brand.

The next step was a stakeholder survey where we drilled down further and asked questions about the vision for the brand identity. We used this along with Aquatrust’s wider marketing strategy to inform our early research stages and ideas.

How the project worked

Strategy review and survey
Research and exploration
Three creative territories
Development of chosen direction
Three possible identities and logo designs
Refinement of the chosen identity
Full brand guidelines and roll out

A shared exploration

The process was collaborative and we presented our ideas at each stage. We used visuals to show the development of our ideas and the thinking behind them. The Aquatrust team liked all the concepts right off the bat, but there was one clear favourite.

We took their chosen identity forward and developed it, showing how the concept would play out across their digital and physical branding. To help them visualise it, we used mock ups including website layouts, workwear and van livery.

Aquatrust Tshirt and Website Rebrand mock ups

The team made sure the process was collaborative, bringing us in at key stages to get our input. They communicated everything so clearly and in a really engaging way – we felt truly part of the process. We could visualise how the new brand was taking shape at every stage.

The finished results are exactly what we wanted – a smart, forward-looking brand that reflects where we’re going while staying true to our roots. We immediately agreed it was “us” and feel confident pushing forward into this next era with the new branding in place.

Paul Kenny, Managing Director, Aquatrust

Making the brand cohesive and responsive

The brief was to create an identity that felt clean, trustworthy and forward-looking. The design responds with a simple, confident structure built around flow and function. The logo nods toward monitoring and environmental systems, while staying adaptable for digital and physical applications. We stayed true to the origins of the brand while creating something clean and modern the whole business could feel proud to be aligned with.

Launching the new brand

The Aquatrust team were delighted with the new brand. With their approval, we pushed ahead to create full brand guidelines and assets needed to launch it digitally and physically.

Our team created new social media graphics, and rolled the new branding across the existing website. While Aquatrust had decided to stay with their current website for the time being (as it is well managed and high performing) we were able to update it in line with the new guidance.

Finally, we launched the new brand on social media with new LinkedIn headers, a gif and an article from Paul, Aquatrust’s Managing Director. We also created a freshly rebranded customer newsletter – making it clear there would be no change to their reliable service.

Your Engine Room kept us in the loop at every stage, explaining their thinking in clear language and making sure we were always on the same page. They created the assets needed to launch the new brand and rolled this out across the website and our socials as part of our monthly marketing activity.

The rebrand process couldn’t have been simpler from our perspective – and we really enjoyed it! We’re excited to take the new brand forward, and seeing it come to life in our marketing activity has been fantastic.

Paul Kenny, Managing Director, Aquatrust

Quick Contact

AQUATRUST rebrand

A fresh vision for a new era

Preserving what makes them great

How the project worked

A shared exploration

Making the brand cohesive and responsive

Launching the new brand

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