Ed is our Digital Marketing Strategy expert
Strategy & PlanningAsk Ed a question
A proper digital marketing strategy stops money and time being wasted on aimless, scattergun activity.
It puts an end to vanity projects, mixed messages, dead ends and personal whims.
It provides you with the means to educate the rest of the business on your aims and secure internal buy in.
ROI on digital marketing activity
uplift in visibility for keywords
Our online presence has grown significantly, we have positive rankings and we receive a lot more enquiries as a result of it.
Neil Brook, Moorgate Forklifts
Before considering what your activity looks like, we start with the aim.
Your offering; your positioning; your target audience; your messaging; your digital marketing strategy defines all this in plain terms.
To do this, we take an objective look at your business. We spend 2-3 hours asking you questions, before processing and sharing the findings with you.
Our process is designed to help you assess, examine and outline your business and its objectives. We use this to plan your marketing activity.
The output is a document that provides a blueprint for future marketing. It sets out your activity for the next 12 months and beyond.
It’s totally possible to achieve results without a strategy. Flash in the pan success. What you won’t achieve is sustained results.
Trusted brands with loyal customers are built on consistency and clear, strong messaging – this comes from your digital marketing strategy. Without it, you risk losing direction.
Want to define your digital marketing strategy? Chat to us about how we do it.