Ed is our Strategy expert
Strategy & PlanningAsk Ed a question
In order for your business to communicate persuasively to the outside world, it needs a clear purpose that everyone buys into – it needs a strategy.
Your marketing strategy is the start point of your activity. It keeps it relevant, consistent and joined up. It makes sure your marketing activity has a purpose and is never just for show.
Lots of agencies ask what you want and then go do it, no questions asked. But a digital strategy agency asks why.
What’s the purpose? Is there value in what you’re doing? Could it be done differently? We find out what you do and what drives your customers. We use this information to inform any activity that’s carried out.
orders in the pipeline
Kemps Architectural Lighting
in orders from emails
We needed to strip it all back, see where our marketing was lacking and create a strategy to move forward. As a result, the company and I have grown.
Big, one-off campaigns look impressive. And can work. But, consistent marketing results – particularly for B2B businesses – take time and continuous effort.
The aim is to grow your audience and find new customers. Your marketing strategy sets out how this is will happen. It’s an investment in the future of your business.
Having a digital marketing strategy means knowing you’re talking to the right people, with the right message, at the right time and in the right way.
There’s no room for error. It’s set out in digestible chunks that can be understood by the whole business – not just marketing professionals.
Talk to us about defining your strategy.
The way activity is presented is reassuring. It’s so organised; we can see clearly how it’s going to work.
Emma Armitage, Excel Water
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