Great marketing results don’t just happen by chance. Like all things, they take considerable time and effort.
However, just because you’re investing a lot of time, resource and money in your marketing, doesn’t necessarily mean it’s going to provide you with the best possible results.
If you want to see marketing success, then you need to strip everything back to the core and make sure you have the right processes in place.
Your processes form the backbone of your marketing outputs. Get them right, and you’re on the correct path to seeing the results you want. Get them wrong, and you could end up wasting a lot of time and money on marketing activity that doesn’t work.
Having the right marketing processes in place enables activity to be delivered consistently, at the right time and in the right way by your marketing team
So, while your latest blog might be the most informative piece of industry content around and the best piece of copy you’ve produced to date, it isn’t enough to just put it on your website. At the very least, you need to be sharing it on the relevant social media platforms, at the right time and in line with current best practice.
Marketing checklists are a really useful way of making sure that your marketing is (a) consistent and (b) follows best practice. We use several different checklists depending on which piece of activity we’re working on, whether it’s delivering an email campaign, uploading a blog or scheduling social media posts, we have a clearly defined process for delivering it.
Another area that’s fundamental to making sure your marketing gets results is an area that often gets neglected – testing and measuring your activity
If you don’t measure the effectiveness of your marketing, how do you know if it’s delivering results? It might be another stage in the process to have to consider, but it’s a step that’s crucial to helping identify which tactics are and aren’t working.
You wouldn’t buy a piece of machinery and not switch it on or employ somebody for £20,000 a year without wanting to see their work, so why do the same with your marketing? Testing and measuring can be as simple as putting references in your adverts, to more sophisticated tactics, such as phone tracking technology.
Processes give your marketing activity structure and direction. Not only are they fundamental to making sure your marketing is regular, relevant and strategic, they’re essential to ensuring the best return on your investment.
Got any questions or want to discuss your marketing with us? Contact us on 0113 394 4559 or email@example.com.